I tried ads (or I'm scared to) and money disappears
Ad Creative Brief and Testing Plan: Write a clear brief for your ad images and videos (for yourself, Canva or a freelancer), pick strong angles, and test them in a simple order so you learn what makes people stop, click and buy.
One payment · instant access by e-mail · HTML + PDF
What it does, in 15 seconds.
“I boosted a few posts, spent money, and I can't say what it brought.”
One image and one text, so you never learn what works.
Ad Creative Brief and Testing Plan fixes exactly this. Write a clear brief for your ad images and videos (for yourself, Canva or a freelancer), pick strong angles, and test them in a simple order so you learn what makes people stop, click and buy. You finish with: ad angles and a simple test plan.
Is this you?
“My ads use one image and one text; I never test others.”
“I boosted posts without a clear goal.”
“I chose the campaign objective by guessing.”
“I don't know the most I can pay for one customer and still make a profit.”
“I don't know if last month's ads made or lost money.”
What you get.
Workbook + PDF · Interactive workbook + PDF · Growing
What to test first
Creative brief builder
10 angles with examples
Video and image ad structure
Test plan and scorecard
Creative fatigue signs
Workbook (interactive HTML)
Opens in your browser, no install. Fill it in on screen; it does the work and keeps your answers.
Printable PDF
The same content to print, save or share with your team or accountant.
What you get, concretely.
Real pictures of the product, not a mock-up of a promise.
Three steps. That's it.
Brief your images and videos and plan tests.
Fill it in on screen (your answers save on your device) or print the PDF.
Finish with: Ad angles and a simple test plan.
What changes for you.
One problem, solved
Made only for “I tried ads (or I'm scared to) and money disappears”. Nothing you don't need.
Your numbers, your words
You fill it in with your own business, so the answer is yours.
Use it today
For a business that already sells and wants more control.
Made from real work
Built from what we use with ALEXIS clients, in plain English.
Is it for you?
It is for you if
- People starting their own business or brand
- Freelancers, consultants and professionals who sell their own services
- Small and medium businesses without a specialist for this
- You already have clients and want steadier, more predictable results.
It is not for you if
- Large companies with a full in-house marketing or finance team.
- Anyone looking for a promised income or a quick trick.
Who I am, and why I made this.
I'm Ana Maria Sufana, founder of ALEXIS in Dubai. My 35 years in business took me from simple employee to manager, then consultant, then entrepreneur and business owner. I have sat on every side of the table.
Everything in this product is built on that road: the trials and the failures, the good and the bad. Nothing here is theory. It is what I learned the hard way, written down so you don't have to pay for the same mistakes.
And I use these tools myself, every day, in my own business: the AI assistants, the automations, the plans and the workbooks. ALEXIS itself runs on them. I keep what works and I drop what doesn't.
- Built on real business experience, not on theory
- I use these tools in my own business before I sell them
- Plain words and concrete steps, made for small businesses
Ad Creative Brief and Testing Plan
- What to test first
- Creative brief builder
- 10 angles with examples
- Video and image ad structure
- Test plan and scorecard
- Creative fatigue signs
- Interactive HTML page + printable PDF
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Instant download, saved in your account. Secure payment on Payoneer's or PayPal's page: we never see your card details. Digital product: all sales are final, no refunds.
Two products that finish the job.
People who fix this problem usually need these next.
My Ad Was Rejected: Fix Guide
Solves: I tried ads (or I'm scared to) and money disappears
A smaller first step on the same problem.
$7
Ads That Waste Money: The Starter Kit
Solves: I tried ads (or I'm scared to) and money disappears
Fix the whole problem, not one part: this workbook plus 5 more, in order, with the cause check and plan.
$97Before you buy.
What exactly do I get?
Two files: a page you fill in on screen (HTML: it opens in any browser and keeps your answers on your device) and the same workbook as a printable PDF.
Do I need any special software?
No. Any browser on a phone, tablet or computer. A printer is optional.
Is it right for my business?
It's made for people starting their own business or brand, professionals, freelancers and small and medium businesses, in the UAE and anywhere else. The examples are examples: you type in your own numbers and words.
Will it guarantee results?
No product can promise that. It shows you what to fix and how; what changes depends on your market, your offer and the work you put in.
How do I receive it?
Right after payment you receive the download with the HTML and PDF files.
Can I get a refund?
No. This is a digital product that you receive immediately after payment, so all sales are final. Questions about your order? Write to sales@alexis-uae.com.