My brand looks like everyone else's
Brand Story Builder: Answer 12 simple questions and get your About story written in three lengths: a short bio, a medium paragraph for your profiles, and a full About page, with your client as the hero.
One payment · instant access by e-mail · HTML + PDF

What it does, in 15 seconds.
“My business looks and sounds like all the others, and people don't remember us.”
People can't tell why you exist or what you believe.
Brand Story Builder fixes exactly this. Answer 12 simple questions and get your About story written in three lengths: a short bio, a medium paragraph for your profiles, and a full About page, with your client as the hero. You finish with: your About story in 3 lengths.
Is this you?
“My About page is a list of services, not a story.”
“People can't tell why I started or what I believe.”
“My posts, website and documents use different colours and fonts.”
“My logo and identity weren't made from a clear written brief.”
“Different people (or I, on different days) write in very different tones.”
What you get.
Small app + PDF · Interactive builder + PDF · Basic
The 7-part story shape
12 guided questions
Short, medium and long versions
Word counts as you type
Cliché and truth check
Where to use each length
Small app (interactive HTML)
Opens in your browser, no install. Fill it in on screen; it does the work and keeps your answers.
Printable PDF
The same content to print, save or share with your team or accountant.
What you get, concretely.
Real pictures of the product, not a mock-up of a promise.


Three steps. That's it.
Answer 12 questions about why you started.
Fill it in on screen (your answers save on your device) or print the PDF.
Finish with: Your About story in 3 lengths.
What changes for you.
One problem, solved
Made only for “My brand looks like everyone else's”. Nothing you don't need.
Your numbers, your words
You fill it in with your own business, so the answer is yours.
Use it today
No experience needed. Start the same day.
Made from real work
Built from what we use with ALEXIS clients, in plain English.
Is it for you?
It is for you if
- People starting their own business or brand
- Freelancers, consultants and professionals who sell their own services
- Small and medium businesses without a specialist for this
- You're starting out, or you run the business mostly on your own and want clear, simple steps.
It is not for you if
- Large companies with a full in-house marketing or finance team.
- Anyone looking for a promised income or a quick trick.

Who I am, and why I made this.
I'm Ana Maria Sufana, founder of ALEXIS in Dubai. My 35 years in business took me from simple employee to manager, then consultant, then entrepreneur and business owner. I have sat on every side of the table.
Everything in this product is built on that road: the trials and the failures, the good and the bad. Nothing here is theory. It is what I learned the hard way, written down so you don't have to pay for the same mistakes.
And I use these tools myself, every day, in my own business: the AI assistants, the automations, the plans and the workbooks. ALEXIS itself runs on them. I keep what works and I drop what doesn't.
- Built on real business experience, not on theory
- I use these tools in my own business before I sell them
- Plain words and concrete steps, made for small businesses
Brand Story Builder
- The 7-part story shape
- 12 guided questions
- Short, medium and long versions
- Word counts as you type
- Cliché and truth check
- Where to use each length
- Interactive HTML page + printable PDF
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Instant download, saved in your account. Secure payment on Payoneer's or PayPal's page: we never see your card details. Digital product: all sales are final, no refunds.
Two products that finish the job.
People who fix this problem usually need these next.

Logo and Visual Identity Brief
Solves: My brand looks like everyone else's
A smaller first step on the same problem.
$7
Brand That Blends In: The Brand Kit
Solves: My brand looks like everyone else's
Fix the whole problem, not one part: this workbook plus 5 more, in order, with the cause check and plan.
$77Before you buy.
What exactly do I get?
Two files: a page you fill in on screen (HTML: it opens in any browser and keeps your answers on your device) and the same workbook as a printable PDF.
Do I need any special software?
No. Any browser on a phone, tablet or computer. A printer is optional.
Is it right for my business?
It's made for people starting their own business or brand, professionals, freelancers and small and medium businesses, in the UAE and anywhere else. The examples are examples: you type in your own numbers and words.
Will it guarantee results?
No product can promise that. It shows you what to fix and how; what changes depends on your market, your offer and the work you put in.
How do I receive it?
Right after payment you receive the download with the HTML and PDF files.
Can I get a refund?
No. This is a digital product that you receive immediately after payment, so all sales are final. Questions about your order? Write to sales@alexis-uae.com.