My brand looks like everyone else's
Brand Voice Guide Builder: Decide how your business sounds, write it down in one page, and check any caption, e-mail or WhatsApp message against it before you send. So you, your team and any freelancer all sound like the same brand.
One payment · instant access by e-mail · HTML + PDF

What it does, in 15 seconds.
“My business looks and sounds like all the others, and people don't remember us.”
Your messages sound different depending on who writes them.
Brand Voice Guide Builder fixes exactly this. Decide how your business sounds, write it down in one page, and check any caption, e-mail or WhatsApp message against it before you send. So you, your team and any freelancer all sound like the same brand. You finish with: a one-page voice guide and a message checker.
Is this you?
“Different people (or I, on different days) write in very different tones.”
“I can't describe my brand in three words.”
“My posts, website and documents use different colours and fonts.”
“My logo and identity weren't made from a clear written brief.”
“My About page is a list of services, not a story.”
What you get.
Small app + PDF · Interactive builder + PDF · Basic
"We are / we are not" pairs
Four tone dials with sample lines
Word bank and spelling rules
Channel-by-channel table
Voice checker for any draft
One-page voice guide, filled in
Small app (interactive HTML)
Opens in your browser, no install. Fill it in on screen; it does the work and keeps your answers.
Printable PDF
The same content to print, save or share with your team or accountant.
What you get, concretely.
Real pictures of the product, not a mock-up of a promise.


Three steps. That's it.
Decide how your business sounds.
Fill it in on screen (your answers save on your device) or print the PDF.
Finish with: A one-page voice guide and a message checker.
What changes for you.
One problem, solved
Made only for “My brand looks like everyone else's”. Nothing you don't need.
Your numbers, your words
You fill it in with your own business, so the answer is yours.
Use it today
No experience needed. Start the same day.
Made from real work
Built from what we use with ALEXIS clients, in plain English.
Is it for you?
It is for you if
- People starting their own business or brand
- Freelancers, consultants and professionals who sell their own services
- Small and medium businesses without a specialist for this
- You're starting out, or you run the business mostly on your own and want clear, simple steps.
It is not for you if
- Large companies with a full in-house marketing or finance team.
- Anyone looking for a promised income or a quick trick.

Who I am, and why I made this.
I'm Ana Maria Sufana, founder of ALEXIS in Dubai. My 35 years in business took me from simple employee to manager, then consultant, then entrepreneur and business owner. I have sat on every side of the table.
Everything in this product is built on that road: the trials and the failures, the good and the bad. Nothing here is theory. It is what I learned the hard way, written down so you don't have to pay for the same mistakes.
And I use these tools myself, every day, in my own business: the AI assistants, the automations, the plans and the workbooks. ALEXIS itself runs on them. I keep what works and I drop what doesn't.
- Built on real business experience, not on theory
- I use these tools in my own business before I sell them
- Plain words and concrete steps, made for small businesses
Brand Voice Guide Builder
- "We are / we are not" pairs
- Four tone dials with sample lines
- Word bank and spelling rules
- Channel-by-channel table
- Voice checker for any draft
- One-page voice guide, filled in
- Interactive HTML page + printable PDF
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Instant download, saved in your account. Secure payment on Payoneer's or PayPal's page: we never see your card details. Digital product: all sales are final, no refunds.
Two products that finish the job.
People who fix this problem usually need these next.

Logo and Visual Identity Brief
Solves: My brand looks like everyone else's
A smaller first step on the same problem.
$7
Brand That Blends In: The Brand Kit
Solves: My brand looks like everyone else's
Fix the whole problem, not one part: this workbook plus 5 more, in order, with the cause check and plan.
$77Before you buy.
What exactly do I get?
Two files: a page you fill in on screen (HTML: it opens in any browser and keeps your answers on your device) and the same workbook as a printable PDF.
Do I need any special software?
No. Any browser on a phone, tablet or computer. A printer is optional.
Is it right for my business?
It's made for people starting their own business or brand, professionals, freelancers and small and medium businesses, in the UAE and anywhere else. The examples are examples: you type in your own numbers and words.
Will it guarantee results?
No product can promise that. It shows you what to fix and how; what changes depends on your market, your offer and the work you put in.
How do I receive it?
Right after payment you receive the download with the HTML and PDF files.
Can I get a refund?
No. This is a digital product that you receive immediately after payment, so all sales are final. Questions about your order? Write to sales@alexis-uae.com.