Too many competitors, and clients compare only price
Too Much Competition: The Stand Out Kit: Map your competitors, find the gap they leave open, choose a clear niche, speak in your clients' own words and prove what you do, so price stops being the only thing people compare.
One payment · instant access by e-mail · HTML + PDF

What it does, in 15 seconds.
“There are so many others doing the same thing, and clients just pick the cheapest.”
Usually it comes down to one or more of these causes: no clear difference; serving everyone; sounding like everyone else; only one offer; no proof.
Too Much Competition: The Stand Out Kit fixes exactly this. This kit starts with an 8-question check of what is causing it, then walks you through the fix in 8 steps, each with one included workbook: Competitor Map & Positioning Canvas, Find Your Unique Selling Point, Niche Selection Scorecard, Client Voice Kit: 5 Frustrations, 5 Fears, 5 Wishes, The Offer Gap Test, The Value Ladder Builder, Case Study in 6 Steps, Elevator Pitch Builder (10, 30 and 60 seconds). It ends with a week-by-week plan and the numbers to track. Bought one by one, the 8 workbooks cost $129.
Is this you?
“If a client asked 'Why you and not them?', I'd struggle to answer in one sentence.”
“I haven't looked closely at my top 5 competitors in the last year.”
“Clients often ask for a discount or compare me on price alone.”
“I serve everyone in my field instead of one type of client.”
“My marketing sounds like my competitors' marketing.”
What you get.
Fix Kit + PDF · Problem kit: cause check, fix path and week-by-week plan + 8 workbooks with PDFs · Growing
Cause check: 8 questions
Competitor Map & Positioning Canvas (step 1)
Find Your Unique Selling Point (step 2)
Niche Selection Scorecard (step 3)
Client Voice Kit: 5 Frustrations, 5 Fears, 5 Wishes (step 4)
The Offer Gap Test (step 5)
The Value Ladder Builder (step 6)
Case Study in 6 Steps (step 7)
Elevator Pitch Builder (10, 30 and 60 seconds) (step 8)
Week-by-week plan and numbers to track
The 8 workbooks in this kit worth $129 on their own
Competitor Map & Positioning Canvas$27
Find Your Unique Selling Point$7
Niche Selection Scorecard$7
Client Voice Kit: 5 Frustrations, 5 Fears, 5 Wishes$27
The Offer Gap TestFree
The Value Ladder Builder$27
Case Study in 6 Steps$27
Elevator Pitch Builder (10, 30 and 60 seconds)$7Fix Kit (interactive HTML)
Opens in your browser, no install. Fill it in on screen; it does the work and keeps your answers.
Printable PDF
The same content to print, save or share with your team or accountant.
What you get, concretely.
Real pictures of the product, not a mock-up of a promise.


Three steps. That's it.
Answer 8 questions to find what is really causing the problem.
Follow the fix path: one workbook after another, in the order that matters for you.
Use the week-by-week plan and track your numbers before and after.
What changes for you.
One problem, solved
Made only for “Too many competitors, and clients compare only price”. Nothing you don't need.
Your numbers, your words
You fill it in with your own business, so the answer is yours.
Use it today
For a business that already sells and wants more control.
Made from real work
Built from what we use with ALEXIS clients, in plain English.
Is it for you?
It is for you if
- People starting their own business or brand
- Freelancers, consultants and professionals who sell their own services
- Small and medium businesses without a specialist for this
- You already have clients and want steadier, more predictable results.
It is not for you if
- Large companies with a full in-house marketing or finance team.
- Anyone looking for a promised income or a quick trick.

Who I am, and why I made this.
I'm Ana Maria Sufana, founder of ALEXIS in Dubai. My 35 years in business took me from simple employee to manager, then consultant, then entrepreneur and business owner. I have sat on every side of the table.
Everything in this kit is built on that road: the trials and the failures, the good and the bad. Nothing here is theory. It is what I learned the hard way, written down so you don't have to pay for the same mistakes.
And I use these tools myself, every day, in my own business: the AI assistants, the automations, the plans and the workbooks. ALEXIS itself runs on them. I keep what works and I drop what doesn't.
- Built on real business experience, not on theory
- I use these tools in my own business before I sell them
- Plain words and concrete steps, made for small businesses
Too Much Competition: The Stand Out Kit
- Cause check: 8 questions
- Competitor Map & Positioning Canvas (step 1)
- Find Your Unique Selling Point (step 2)
- Niche Selection Scorecard (step 3)
- Client Voice Kit: 5 Frustrations, 5 Fears, 5 Wishes (step 4)
- The Offer Gap Test (step 5)
- The Value Ladder Builder (step 6)
- Case Study in 6 Steps (step 7)
- Elevator Pitch Builder (10, 30 and 60 seconds) (step 8)
- Week-by-week plan and numbers to track
- Interactive HTML page + printable PDF
one payment, in USD
Checkout opens soon. Please come back in a little while.
Instant download, saved in your account. Secure payment on Payoneer's or PayPal's page: we never see your card details. Digital product: all sales are final, no refunds.
Two products that finish the job.
People who fix this problem usually need these next.

Logo and Visual Identity Brief
Solves: My brand looks like everyone else's
Add Logo and Visual Identity Brief at checkout: it helps with the problem most owners meet next.
$7
Brand That Blends In: The Brand Kit
Solves: My brand looks like everyone else's
The problem that usually comes next, solved the same way: My business looks and sounds like all the others, and people don't remember us.
$77Before you buy.
What exactly do I get?
The kit page (cause check, fix path, week-by-week plan) and all 8 workbooks, each as a fill-in HTML page and a printable PDF, in one download. Open START HERE first.
Do I need any special software?
No. Any browser on a phone, tablet or computer. A printer is optional.
Is it right for my business?
It's made for people starting their own business or brand, professionals, freelancers and small and medium businesses, in the UAE and anywhere else. The examples are examples: you type in your own numbers and words.
Will it guarantee results?
No product can promise that. It shows you what to fix and how; what changes depends on your market, your offer and the work you put in.
How do I receive it?
Right after payment you receive the download with the HTML and PDF files.
Can I buy just one workbook instead?
Yes. Every workbook in the kit is also sold on its own. The kit costs less than buying them one by one, and adds the cause check and the plan that puts them in order.
Can I get a refund?
No. This is a digital product that you receive immediately after payment, so all sales are final. Questions about your order? Write to sales@alexis-uae.com.