I run the business on feeling, not numbers
KPI Dashboard: The 10 Numbers to Watch: Track the ten numbers that tell you if your small business is healthy, set a target for each, and see green, orange or red every month, with a helper to calculate them and a review routine that turns numbers into actions.
One payment · instant access by e-mail · HTML + PDF

What it does, in 15 seconds.
“I only look at the numbers when something goes wrong.”
Without a few key numbers and targets, you can't tell good from bad.
KPI Dashboard: The 10 Numbers to Watch fixes exactly this. Track the ten numbers that tell you if your small business is healthy, set a target for each, and see green, orange or red every month, with a helper to calculate them and a review routine that turns numbers into actions. You finish with: a green, orange and red dashboard.
Is this you?
“I can't name last month's sales, costs and profit without checking.”
“I don't have targets for my key numbers.”
“I look at numbers only when something goes wrong.”
“I don't know which marketing channel brings the most clients.”
“I don't report what marketing cost and brought in each month.”
What you get.
Small app + PDF · Interactive dashboard + guide · Growing
The 10 numbers explained simply
Helper that calculates them for you
12-month dashboard with targets
Green / orange / red status
What to do when a number is red
Monthly 30-minute review
Small app (interactive HTML)
Opens in your browser, no install. Fill it in on screen; it does the work and keeps your answers.
Printable PDF
The same content to print, save or share with your team or accountant.
What you get, concretely.
Real pictures of the product, not a mock-up of a promise.


Three steps. That's it.
Choose 10 numbers and a target for each.
Fill it in on screen (your answers save on your device) or print the PDF.
Finish with: A green, orange and red dashboard.
What changes for you.
One problem, solved
Made only for “I run the business on feeling, not numbers”. Nothing you don't need.
Your numbers, your words
You fill it in with your own business, so the answer is yours.
Use it today
For a business that already sells and wants more control.
Made from real work
Built from what we use with ALEXIS clients, in plain English.
Is it for you?
It is for you if
- People starting their own business or brand
- Freelancers, consultants and professionals who sell their own services
- Small and medium businesses without a specialist for this
- You already have clients and want steadier, more predictable results.
It is not for you if
- Large companies with a full in-house marketing or finance team.
- Anyone looking for a promised income or a quick trick.

Who I am, and why I made this.
I'm Ana Maria Sufana, founder of ALEXIS in Dubai. My 35 years in business took me from simple employee to manager, then consultant, then entrepreneur and business owner. I have sat on every side of the table.
Everything in this product is built on that road: the trials and the failures, the good and the bad. Nothing here is theory. It is what I learned the hard way, written down so you don't have to pay for the same mistakes.
And I use these tools myself, every day, in my own business: the AI assistants, the automations, the plans and the workbooks. ALEXIS itself runs on them. I keep what works and I drop what doesn't.
- Built on real business experience, not on theory
- I use these tools in my own business before I sell them
- Plain words and concrete steps, made for small businesses
KPI Dashboard: The 10 Numbers to Watch
- The 10 numbers explained simply
- Helper that calculates them for you
- 12-month dashboard with targets
- Green / orange / red status
- What to do when a number is red
- Monthly 30-minute review
- Interactive HTML page + printable PDF
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Instant download, saved in your account. Secure payment on Payoneer's or PayPal's page: we never see your card details. Digital product: all sales are final, no refunds.
Two products that finish the job.
People who fix this problem usually need these next.
Social Media Results Tracker
Solves: I run the business on feeling, not numbers
Add Social Media Results Tracker at checkout: the next step in fixing the same problem.
$7
Running on Feeling: The Numbers Kit
Solves: I run the business on feeling, not numbers
Fix the whole problem, not one part: this workbook plus 5 more, in order, with the cause check and plan.
$77Before you buy.
What exactly do I get?
Two files: a page you fill in on screen (HTML: it opens in any browser and keeps your answers on your device) and the same workbook as a printable PDF.
Do I need any special software?
No. Any browser on a phone, tablet or computer. A printer is optional.
Is it right for my business?
It's made for people starting their own business or brand, professionals, freelancers and small and medium businesses, in the UAE and anywhere else. The examples are examples: you type in your own numbers and words.
Will it guarantee results?
No product can promise that. It shows you what to fix and how; what changes depends on your market, your offer and the work you put in.
How do I receive it?
Right after payment you receive the download with the HTML and PDF files.
Can I get a refund?
No. This is a digital product that you receive immediately after payment, so all sales are final. Questions about your order? Write to sales@alexis-uae.com.