Busy every day, but nothing left at the end
Pricing Strategy Workbook: Cost, Value and Market Price: Work out your price three ways: what it costs you, what it is worth to the client, and what the market charges. The calculator puts the three side by side so you can choose a price you can explain and defend.
One payment · instant access by e-mail · HTML + PDF

What it does, in 15 seconds.
“I work all the time, clients keep coming, and there is still no real profit.”
Your price was set by looking at others, not at what your time really costs.
Pricing Strategy Workbook: Cost, Value and Market Price fixes exactly this. Work out your price three ways: what it costs you, what it is worth to the client, and what the market charges. The calculator puts the three side by side so you can choose a price you can explain and defend. You finish with: new prices you can explain.
Is this you?
“I set my prices by looking at competitors, not at my own costs.”
“I haven't raised my prices in over a year.”
“I don't know which product or service makes the most profit per hour.”
“I take on more clients than I can handle well.”
“I work evenings or weekends just to keep up.”
What you get.
Workbook + PDF · Interactive workbook + calculator · Growing
Cost price calculator
Value price calculator
Market price map (5 competitors)
Three prices side by side
Price position chooser
How to test a new price
Workbook (interactive HTML)
Opens in your browser, no install. Fill it in on screen; it does the work and keeps your answers.
Printable PDF
The same content to print, save or share with your team or accountant.
What you get, concretely.
Real pictures of the product, not a mock-up of a promise.


Three steps. That's it.
Set prices three ways: cost, value and market.
Fill it in on screen (your answers save on your device) or print the PDF.
Finish with: New prices you can explain.
What changes for you.
One problem, solved
Made only for “Busy every day, but nothing left at the end”. Nothing you don't need.
Your numbers, your words
You fill it in with your own business, so the answer is yours.
Use it today
For a business that already sells and wants more control.
Made from real work
Built from what we use with ALEXIS clients, in plain English.
Is it for you?
It is for you if
- People starting their own business or brand
- Freelancers, consultants and professionals who sell their own services
- Small and medium businesses without a specialist for this
- You already have clients and want steadier, more predictable results.
It is not for you if
- Large companies with a full in-house marketing or finance team.
- Anyone looking for a promised income or a quick trick.

Who I am, and why I made this.
I'm Ana Maria Sufana, founder of ALEXIS in Dubai. My 35 years in business took me from simple employee to manager, then consultant, then entrepreneur and business owner. I have sat on every side of the table.
Everything in this product is built on that road: the trials and the failures, the good and the bad. Nothing here is theory. It is what I learned the hard way, written down so you don't have to pay for the same mistakes.
And I use these tools myself, every day, in my own business: the AI assistants, the automations, the plans and the workbooks. ALEXIS itself runs on them. I keep what works and I drop what doesn't.
- Built on real business experience, not on theory
- I use these tools in my own business before I sell them
- Plain words and concrete steps, made for small businesses
Pricing Strategy Workbook: Cost, Value and Market Price
- Cost price calculator
- Value price calculator
- Market price map (5 competitors)
- Three prices side by side
- Price position chooser
- How to test a new price
- Interactive HTML page + printable PDF
Checkout opens soon. Please come back in a little while.
Instant download, saved in your account. Secure payment on Payoneer's or PayPal's page: we never see your card details. Digital product: all sales are final, no refunds.
Two products that finish the job.
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What exactly do I get?
Two files: a page you fill in on screen (HTML: it opens in any browser and keeps your answers on your device) and the same workbook as a printable PDF.
Do I need any special software?
No. Any browser on a phone, tablet or computer. A printer is optional.
Is it right for my business?
It's made for people starting their own business or brand, professionals, freelancers and small and medium businesses, in the UAE and anywhere else. The examples are examples: you type in your own numbers and words.
Will it guarantee results?
No product can promise that. It shows you what to fix and how; what changes depends on your market, your offer and the work you put in.
How do I receive it?
Right after payment you receive the download with the HTML and PDF files.
Can I get a refund?
No. This is a digital product that you receive immediately after payment, so all sales are final. Questions about your order? Write to sales@alexis-uae.com.