My ads work. How do I grow without losing money?
Retargeting Playbook: Turn the people who already visited, watched or asked into buyers: time-window audiences, a 5-ad message sequence, a budget and frequency calculator, exclusions, and a fair way to check retargeting really adds sales.
One payment · instant access by e-mail · HTML + PDF

What it does, in 15 seconds.
“My ads bring sales at a small budget, but when I spend more, results drop.”
People who visited, watched or asked never see you again.
Retargeting Playbook fixes exactly this. Turn the people who already visited, watched or asked into buyers: time-window audiences, a 5-ad message sequence, a budget and frequency calculator, exclusions, and a fair way to check retargeting really adds sales. You finish with: a retargeting plan.
Is this you?
“I don't show ads to people who visited, watched or asked.”
“When I raise the budget, results get worse.”
“I don't know my real limit for cost per customer.”
“All my ads run on one platform.”
“People search on Google for what I sell, and I'm not there.”
What you get.
Workbook + PDF · Interactive playbook + PDF · Advanced
The retargeting ladder by time window
5-ad sequence builder
Budget and frequency calculator
Campaign planner
Exclusions and frequency rules
How to test if it really works
Workbook (interactive HTML)
Opens in your browser, no install. Fill it in on screen; it does the work and keeps your answers.
Printable PDF
The same content to print, save or share with your team or accountant.
What you get, concretely.
Real pictures of the product, not a mock-up of a promise.


Three steps. That's it.
Build time-window audiences and a 5-ad sequence.
Fill it in on screen (your answers save on your device) or print the PDF.
Finish with: A retargeting plan.
What changes for you.
One problem, solved
Made only for “My ads work. How do I grow without losing money?”. Nothing you don't need.
Your numbers, your words
You fill it in with your own business, so the answer is yours.
Use it today
For owners ready to go deeper and set things up properly.
Made from real work
Built from what we use with ALEXIS clients, in plain English.
Is it for you?
It is for you if
- People starting their own business or brand
- Freelancers, consultants and professionals who sell their own services
- Small and medium businesses without a specialist for this
- You already sell well and want to grow without losing profit or control.
It is not for you if
- Large companies with a full in-house marketing or finance team.
- Anyone looking for a promised income or a quick trick.

Who I am, and why I made this.
I'm Ana Maria Sufana, founder of ALEXIS in Dubai. My 35 years in business took me from simple employee to manager, then consultant, then entrepreneur and business owner. I have sat on every side of the table.
Everything in this product is built on that road: the trials and the failures, the good and the bad. Nothing here is theory. It is what I learned the hard way, written down so you don't have to pay for the same mistakes.
And I use these tools myself, every day, in my own business: the AI assistants, the automations, the plans and the workbooks. ALEXIS itself runs on them. I keep what works and I drop what doesn't.
- Built on real business experience, not on theory
- I use these tools in my own business before I sell them
- Plain words and concrete steps, made for small businesses
Retargeting Playbook
- The retargeting ladder by time window
- 5-ad sequence builder
- Budget and frequency calculator
- Campaign planner
- Exclusions and frequency rules
- How to test if it really works
- Interactive HTML page + printable PDF
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Instant download, saved in your account. Secure payment on Payoneer's or PayPal's page: we never see your card details. Digital product: all sales are final, no refunds.
Two products that finish the job.
People who fix this problem usually need these next.

Monthly Marketing Report Template
Solves: I run the business on feeling, not numbers
A smaller first step on the same problem.
$27
Growing Ads Profitably: The Scale Kit
Solves: My ads work. How do I grow without losing money?
Fix the whole problem, not one part: this workbook plus 5 more, in order, with the cause check and plan.
$147Before you buy.
What exactly do I get?
Two files: a page you fill in on screen (HTML: it opens in any browser and keeps your answers on your device) and the same workbook as a printable PDF.
Do I need any special software?
No. Any browser on a phone, tablet or computer. A printer is optional.
Is it right for my business?
It's made for people starting their own business or brand, professionals, freelancers and small and medium businesses, in the UAE and anywhere else. The examples are examples: you type in your own numbers and words.
Will it guarantee results?
No product can promise that. It shows you what to fix and how; what changes depends on your market, your offer and the work you put in.
How do I receive it?
Right after payment you receive the download with the HTML and PDF files.
Can I get a refund?
No. This is a digital product that you receive immediately after payment, so all sales are final. Questions about your order? Write to sales@alexis-uae.com.