I have no plan. I react to every day.
SWOT + Action Workbook: Most SWOT analyses end as four lists on a whiteboard. This one scores what matters most and turns it into 5 actions, each with an owner and a date.
One payment · instant access by e-mail · HTML + PDF
What it does, in 15 seconds.
“I'm busy all the time, but I don't really know where the business is going.”
How the business makes money isn't written down, so decisions are guesses.
SWOT + Action Workbook fixes exactly this. Most SWOT analyses end as four lists on a whiteboard. This one scores what matters most and turns it into 5 actions, each with an owner and a date. You finish with: 5 actions from your SWOT.
Is this you?
“I can't explain on one page how my business makes money.”
“I haven't looked honestly at my strengths, weaknesses and threats.”
“My plan lives only in my head.”
“I'm not sure what to focus on in the next 90 days.”
“I have no written goals for this year.”
What you get.
Workbook + PDF · Interactive workbook + PDF · Basic
Guiding questions for each box
Priority scorer
SO / WO / ST / WT action matcher
5 actions with owners and dates
Progress tracker
Workbook (interactive HTML)
Opens in your browser, no install. Fill it in on screen; it does the work and keeps your answers.
Printable PDF
The same content to print, save or share with your team or accountant.
What you get, concretely.
Real pictures of the product, not a mock-up of a promise.
Three steps. That's it.
Score your strengths, weaknesses, chances and threats.
Fill it in on screen (your answers save on your device) or print the PDF.
Finish with: 5 actions from your SWOT.
What changes for you.
One problem, solved
Made only for “I have no plan. I react to every day.”. Nothing you don't need.
Your numbers, your words
You fill it in with your own business, so the answer is yours.
Use it today
No experience needed. Start the same day.
Made from real work
Built from what we use with ALEXIS clients, in plain English.
Is it for you?
It is for you if
- People starting their own business or brand
- Freelancers, consultants and professionals who sell their own services
- Small and medium businesses without a specialist for this
- You're starting out, or you run the business mostly on your own and want clear, simple steps.
It is not for you if
- Large companies with a full in-house marketing or finance team.
- Anyone looking for a promised income or a quick trick.
Who I am, and why I made this.
I'm Ana Maria Sufana, founder of ALEXIS in Dubai. My 35 years in business took me from simple employee to manager, then consultant, then entrepreneur and business owner. I have sat on every side of the table.
Everything in this product is built on that road: the trials and the failures, the good and the bad. Nothing here is theory. It is what I learned the hard way, written down so you don't have to pay for the same mistakes.
And I use these tools myself, every day, in my own business: the AI assistants, the automations, the plans and the workbooks. ALEXIS itself runs on them. I keep what works and I drop what doesn't.
- Built on real business experience, not on theory
- I use these tools in my own business before I sell them
- Plain words and concrete steps, made for small businesses
SWOT + Action Workbook
- Guiding questions for each box
- Priority scorer
- SO / WO / ST / WT action matcher
- 5 actions with owners and dates
- Progress tracker
- Interactive HTML page + printable PDF
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Instant download, saved in your account. Secure payment on Payoneer's or PayPal's page: we never see your card details. Digital product: all sales are final, no refunds.
Two products that finish the job.
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$77Before you buy.
What exactly do I get?
Two files: a page you fill in on screen (HTML: it opens in any browser and keeps your answers on your device) and the same workbook as a printable PDF.
Do I need any special software?
No. Any browser on a phone, tablet or computer. A printer is optional.
Is it right for my business?
It's made for people starting their own business or brand, professionals, freelancers and small and medium businesses, in the UAE and anywhere else. The examples are examples: you type in your own numbers and words.
Will it guarantee results?
No product can promise that. It shows you what to fix and how; what changes depends on your market, your offer and the work you put in.
How do I receive it?
Right after payment you receive the download with the HTML and PDF files.
Can I get a refund?
No. This is a digital product that you receive immediately after payment, so all sales are final. Questions about your order? Write to sales@alexis-uae.com.